Understanding the Google Monster - Part 2

Updated: Apr 17, 2019

Using Keywords for Your SEO

Here is the first official lesson about SEO:

Keywords are literally key 🔑

Keywords are the terms people enter into the search engines, like Google or Bing. Placing them into your website creates that relevancy I mentioned in last week's blog.

Some attributes to keep in mind are search volume and competition. Search volume is the number of searches per month for a particular keyword. If a certain keyword is used too often, your website may not be able to compete with more established websites. Competition is the number of website or pages that use a potential keyword you want to use. I'll explain a little later on how you can stand out.

I've talked quite a bit about keywords, but how do you figure out which will work best for your company? Well, you have to do some brainstorming and research. Brainstorming will force you to look at different parts of your business. Start by thinking about what services/products you offer, then translate those into something a customer may search for. Some keywords I would use are "digital marketing" or "website design." Categorizing your keywords may help with the brainstorming process as well.

Don't stop with just short keywords either. Long-tail keywords are important to use as well. They are descriptive keywords that are not as commonly used by other competitors. An example that I would use for this is "social media marketing in Oshkosh." It is long, but it is also to the point. Using some long-tail keywords may help you stand out from the crowd and become more relevant to potential customers' searches.

Some useful tools are the Google Keyword Planner and Google Trends. The keyword planner will tell you how popular the keywords you want to use are compared to other search engine marketers. The other tool, Google Trends, is useful to see when throughout the year a keyword is used more, but you can also see if one keyword is used more than another. One thing I found out while playing around with Google Trends is that Digital Marketing is searched more often in the Fox Valley compared to Social Media Marketing.

I hope you enjoyed the first official element that the Google Monster LOVES. As I have said before, he is a picky guy, so stay tuned for more!


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